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Search Engine & Internet Yellow
Pages Marketing
 Based on the products & services you wish to promote and the
geographical areas you wish to target, the Sagentic platform automatically selects the best publishers for
you. All publishers selected are able to target your
advertising to customers in the areas that you service.
Currently, the Sagentic platform is able to
target your ads to the DMA (designated marketing area) or
city-level.
The Sagentic Marketing Programs advertising platform is able to
place your business in front of 200 million unique customers
through the following advertising channels:
Search Engines
Search engines are often the first place people visit to
begin their research and represent the greatest source of
Internet traffic. The Sagentic Marketing
Programs platform
currently works to place ads on both Google & Yahoo
Sponsored Search, two of the leading providers of search
engine
advertising products. People type in “keywords” at
the search engine, and advertisements are displayed that
match those keywords. The Sagentic Marketing
Programs platform
purchases on your behalf keywords that people use when they
search for products & services in their area.
For example,
if you are a dentist, we may purchase the keywords
“dentist”, “dentists”, “DDS”,
“D.D.S.”, “toothache”, as well
as hundreds more pertaining to the field of dentistry. On
average, the Sagentic Marketing Programs platform purchases 5,000
keywords for each advertiser.
Internet Yellow Pages
Many consumers have migrated from referencing the print
yellow pages to searching the online yellow pages. Case in
point: Superpages.com (Verizon) receives as many as 15
million visits and 9 million unique visitors per month. Like
search engines, internet yellow pages (IYP) represent a
tremendous source of extremely targeted searches for offline
businesses. Currently, only Verizon is offering a
Pay-Per-Click model (where you only pay when a user clicks
on your ad to visit your web site), but, shortly, all other
IYP sites will implement a Pay-Per-Click solution, and the
Sagentic Marketing Programs platform will expand its IYP publisher
network as they do.
Geo-Targeted Banner Networks
Through its publisher network, the Sagentic
Marketing Programs
advertising platform is also able to place ads on thousands
of other sites across the Internet AND can limit the display
of those ads to only those people living within the
geographic areas you want to target with your advertising.
These ads are integrated directly into the content of those
sites and can either be text-based or graphical in nature.
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