You may not be interested in social media, but social media is interested in you. People have always talked about products, services, and organizations; the difference is now those conversations are recorded and easily joined by anyone in the world. Isn't it better to be a part of that conversation than ignore it?
Why optimize social media? Because that's where your audience is. From MySpace, Facebook, Twitter, and LinkedIn social networking sites enjoy ready made communities within which you can participate. Go to where the people are and speak in their own language. Instead of expecting your potential customers to come to your website every day to see what is new, GO TO THEM! Hang out where they hang out.
Social Network Marketing: MySpace, Facebook, LinkedIn, and a host of smaller niche social networking sites have become extraordinarily popular. These sites allow their users to connect to one another in a myriad of ways, allowing similar and like-minded people to find one another based on geography, interests, industries, or schools. These sites offer extraordinary opportunities to communicate with very specifc groups of people. And social networking isn't just for kids anymore: the older-than-25 crowd is the fastest growing segment for MySpace and Facebook.
Social Bookmarks Marketing: Social bookmarking services take the idea of your browser bookmarks feature and put them online for you to share with anyone. People can subscribe to your bookmarks, so they are a great way to distribute your content out to targeted audiences. Sites like del.icio.us and StumbleUpon also include social networking features, so you can get your message to people who are most likely to be interested in your content.
Event Marketing: If your organization holds regular public events such as conferences, seminars, or speakers, promote them online with calendar sharing services such as Google Calendar and Upcoming.org. Optimizing your event listings will create another channel through which you can find new attendees.
You may not be interested in social media, but social media is interested in you. People have always talked about products, services, and organizations; the difference is now those conversations are recorded and easily joined by anyone in the world. Isn't it better to be a part of that conversation than ignore it?
Why use social media?
Because that's where your audience is. From MySpace, Facebook, Twitter, and LinkedIn social networking sites enjoy ready made communities within which you can participate. Go to where the people are and speak in their own language. Instead of expecting your potential customers to come to your website every day to see what is new, GO TO THEM! Hang out where they hang out.
Social Network Marketing: MySpace, Facebook, LinkedIn, Twitter, and a host of smaller niche social networking sites have become extraordinarily popular. These sites allow their users to connect to one another in a myriad of ways, allowing similar and like-minded people to find one another based on geography, interests, industries, or schools. These sites offer extraordinary opportunities to communicate with very specifc groups of people. And social networking isn't just for kids anymore: the older-than-25 crowd is the fastest growing segment for MySpace and Facebook.
Social Bookmarks Marketing: Social bookmarking services take the idea of your browser bookmarks feature and put them online for you to share with anyone. People can subscribe to your bookmarks, so they are a great way to distribute your content out to targeted audiences. We include a way for your audience to bookmark every page of your website to their favorite bookmarking utility.
Event Marketing: If your organization holds regular public events such as conferences, seminars, or speakers, promote them online with calendar sharing services such as Google Calendar and Upcoming.org. Optimizing your event listings will create another channel through which you can find new attendees.
