Google Analytics 4 (GA4) is a powerful web analytics platform that helps website owners understand how users interact with their content. It tracks visitor behavior, traffic sources, and engagement patterns to give you a clear picture of what's working and what isn't.

At Sagentic Web Design, we set up Google Analytics 4 for your website and monitor your traffic regularly. We make adjustments based on what the data tells us and can walk you through your reports at any time. GA4 replaced Universal Analytics in July 2023 and offers improved tracking across devices, better integration with Google Ads, and more meaningful reporting for small businesses.

We also set up Google Search Console as a complementary tool. While GA4 measures what happens on your site, Search Console measures how Google sees and indexes your site — including which search queries bring visitors to you and how your pages perform in search results. Both are standard inclusions with every Sagentic website.